About Us
The MFQ Story
Every great brand starts with a moment of truth — a wake-up call. For MFQ, that moment came on a quiet birthday, sitting outside and realising it was now or never.
Gary, the founder of MFQ, had always been passionate about fitness. After many years of playing semi-professional and professional football he went on to qualify as a personal trainer, before moving into the educational world as a P.E teacher.
But like many men, life took over. Work, Family responsibilities, stress, and lost motivation led to a point of feeling unfit, unhealthy, and stuck. That low point sparked a choice …
Continue down the same path, or get up and take control.
The decision was made and the journey back to fitness began.
Later, a deeper mission to help other men do the same was inspired in the gym. A stranger asked for advice on technique and wanted guidance. This reignited that fire, along with the realisation that there are men everywhere who want honest, straightforward support to build strength and confidence.
Not fake abs. Not overpriced supplements. Just the truth and a clear path forward to a fitter and healthier body.
From there, MFQ was born.
But we’re building more than a brand. We’re building a movement. A place where men can finally ditch the lies, train with purpose, and support one another.
Because the truth is simple — fitness doesn’t need to be complicated. It just needs consistency, honesty, and the willingness to do the hard things.
MFQ Mission
MFQ is on a mission to change the way men experience fitness.
For too long, the industry has been full of influencers pushing fake physiques, YouTube “experts” overcomplicating training, and endless products designed to confuse rather than help. This leaves beginners stuck in cycles of self-doubt, misinformation, and frustration.
MFQ exists to flip the script — call out the lies, reject the gimmicks, and deliver what actually works. The mission is to empower man everywhere with the knowledge, structure, and support they need to build real strength, lasting health, and unshakable confidence.
No hype. No magic shortcuts. Just real fitness for those men who want to better themselves.
Strength Training
Build muscle and confidence through simple, proven training that makes you stronger for life.
Fat Loss
Lose fat the right way — no crash diets, just smart habits that keep the weight off for good.
Lifestyle Habits
Create daily habits around movement, nutrition, and recovery that turn fitness into who you are.
Train
BUILDING A FITNESS EMPIRE – YOU WITH US?
MFQ is more than workouts and programs — it’s a stand against the over complication and B.S that’s held men back for too long.
💥 We’re here to blow the B.S off the fitness industry.
We cut through the hype, confusion, and fake & unrealistic physiques that keep men stuck.
💥 We’re here to serve men who want guidance.
Men who are ready to take ownership of their bodies and their lives and who want to be stronger, healthier, and prouder of who they are.
💥 We’re here to empower, not impress.
With straight-talking training programs, honest fitness education, and a brotherhood that actually gives a damn.
This is fitness without the fluff. Strength without the ego. Transformation without the bullshit.
The question is: are you ready to take control?
Join the Movement
MFQ isn’t just about changing your physique — it’s about changing your life. When you build strength, discipline, and health, everything else improves. You show up differently. You lead with confidence. You set the example for your family, your mates, and yourself.
And the best part? It’s never too late. Whether you’re starting from scratch or getting back on track, MFQ gives you the tools, the guidance and is building the community to get you there.
So here’s the truth:
You don’t need a fad diet. You don’t need a six-pack photo filter. You don’t need the latest influencer workout that they do not even use.
👉 What you need is the courage to start, the consistency to keep showing up, and a team in your corner that refuses to let you quit.
That’s MFQ. That’s what we stand for.
Build a stronger and healthier you — for life.
