Why Most Men Fail Their New Year Fitness Goals

Why Most Men Fail Their New Year Fitness Goals

In 2025, YouGov UK found that 17% of Brits who make a New Year’s resolution say their goal is to get fitter or exercise more. Every new year I see the gyms flood with hopeful faces, social media explodes with transformation challenges, and the fitness industry rubs...
Men’s Common Gym Fears and How To Overcome Them

Men’s Common Gym Fears and How To Overcome Them

Walking into a gym for the first time (or after a number of years) can feel like stepping into enemy territory. Your mind can start thinking … What if people are watching me?  What if I look weak?  What if I don’t even know how to use half this stuff? All of...
Avoid Beginner Fitness Mistakes: Proven Slow Progression

Avoid Beginner Fitness Mistakes: Proven Slow Progression

If you’ve been out of the gym or off the track for a while, getting back into a routine can feel exciting. You want results, and you want them fast! But the reality is — jumping in too hard, too soon is the fastest way to end up side lined with an injury or burnt out...